top of page
I have over 6+ years of experience researching human behaviours and designing digital products across diverse SaaS domains—consumer-facing and enterprise suites of products for mobile (android & iOS) and web applications, which are backed by insights gathered through qualitative and quantitative research methodologies and have touched millions of users worldwide for a positive change, all while helping businesses solve complex problems and grow!
Sizer · Cluster Capacity Analysis & Planner
Designed to empower customers & improve trust by helping them proactively analyse, predict, and manage cluster capacity growth and expansion. Also, empower sales and support teams in proactive resource management
Source Maintenance Mode Feature
A feature designed to help users activate or schedule maintenance for physical servers eliminating risks and manual workarounds. The complexity lies in simplifying interactions, consistency and minimising manual efforts
Interactive 360° Used Car Condition Analysis
The goal is to enhance the online used car condition analysis experience and improve buying confidence by replicating in-person inspection behaviours into comprehensive gamified interactive 360-degree views and gallery
Used Car Inspection & Refurbishment App
An end-to-end design solution to monitor the car refurbishment process of Cars24 including inspections, submission of diagnostic estimates, and turnaround time in collaboration with authorised service providers and agents
Information Exchange Experience Research
A study was conducted on both buyers and sellers to uncover opportunities, pain points and, insights with a focus on enhancing OLX platform's experience and adoption rates as they expanded operations to used cars in 2020
Genuine Users & Fraud · Behavioural Research
To combat increasing fraud in the OLX platform and improve trust, a study was conducted to understand genuine behaviours, potential fraud patterns and uncover user insights to protect the platform's reputation
In-app User Onboarding Guide
User's lack of awareness about the used car-buying process leads to Cars24 platform abandonment and and high drop-off rates. This design project focuses on creating a progressive global onboarding journey to boost conversion rates
Inspection Of Used Cars · Behavioural Research
A behavioural study has been conducted on buyers to bridge the gap between digital-physical experience as the fragmented digital information falls short of real-time condition analysis experience, resulting in lower trust levels
Letters Of Mahatma Gandhi
A data visualisation project illustrating the frequency of Gandhi's letters, his emotional states during writing, and the various people, leaders, places, and events connected to them during his entire lifetime
Society Of Mat Weavers · Ethnography
Ethnographic research was conducted to study the mat-weaving community of pattamadai at "Thari koodam" and analyse their hierarchical structure, intricate relationships, significance and dynamics among its members
As We Keep Wandering
An immersive participatory art installation designed to foster a sense of mystery and unity among individuals by dismantling their anonymity through shared discovery and collaborative creation of soundscape
Data Glut
A 40ft experiential art installation designed to symbolize society's insatiable appetite for information and media, depicted by a metaphor of tentacles engulfed in folded newspapers, passing through walls—each representing consumed data
bottom of page